An explanatory thought process for the modern entrepreneur
Marketing is a key business function that is often overlooked when growing a business. Day-to-day tasks get in the way, administrative activities block out much of your calendar and sometimes other non-essential things distract you from what you’re meant to do.
Should you de-prioritise Marketing because you have so much to do? NO! I certainly don’t think so! It’s not easy, I appreciate. There are other more pressing issues you have to deal with in business but the ickiness and the embarrassment of having to regularly post online doesn’t rock your boat.
Well, let’s look at it another way. What would you classify as ‘important’ for your business? Sales, Marketing, PR, Operations? How do you decide which one to dedicate the most time to and which to do first? That’s a good question. The answer is found in clearly defining your goal.
What do you want to achieve? What are your business goals and objectives?
Mine are to make £5,000 a week. So how would I implement this? Break down how you would go about making that amount. £5000 a week if generated 5 days a week, is £1000 a day. Cool. That’s a financial goal. How many sales do you need to close on to make £1,000 a day?
What do you need to do to get 10 students? MARKETING!! How do you market for 10 students? Understand WHO those students ARE and then incorporate their needs, pains and aspirational pleasures into your Marketing technique and method.
In order to get those 10 students you need to market.
1) is not going to get done on its own unless you have processes in place and
2) has to be SPEARHEADED by YOU! The overall vision of the Marketing of the company is not something that can be delegated so relies on YOU!
How do you go about Marketing and how much time should you spend on it?
Great question! It totally depends on the audience you are aiming to attract. Who are they? Where would you find them?