Image by Christina @


Executive Coach and Behavioural Architect



Executive Coach and Behavioural Architect

Global, based in South Africa

Juanene Frydman


I'm Italian by heritage and South African by birth.

Why do I share this with you? To give you a sense of my passion for life and what I do, and a deep appreciation for cultural diversity, and the importance of shared understanding.
For we are more similar than we are different, it might just take a while to find that sweet spot.

I left my corporate role back in 2004 and have practiced as an executive coach since then - 17 years now!
I have extensive experience and skill working with C-suite clients and high-profile leadership teams as well as Co-founders of start-ups and scale-ups.

I'm known to be tough, direct and challenging in coaching conversations: dealing directly with issues in the pursuit of measurable and real results.
Equally I'm an empathetic listener and act as a partner to my clients.

In January of 2021, I authored a book based on the enneagram titled "#The Stories We Tell: Shift your story shift your sh#t".

My clients include Barclays, McKinsey, Anglo American, Element 6 (UK)


Clients include:
Banking: ABSA Capital, Standard Bank, Citibank, African Bank, Development Bank SA, Barclays Bank and Barclays Africa
Financial: Bayport Financial Services, Botswana Insurance Fund Managers
Mining: Anglo Research, BHP Billiton, AREVA Resources, Debswana Diamond Corporation, De Beers Global Sight-holder Sales, Rand Refinery, Element 6 (UK), Diamond Trading Company Botswana, Namibia Diamond Trading Company, De Beers Group Managed Operations, Petra Diaminds
Education: Wits University, University of Johannesburg, Henley Business School SA, Saheti High School
Other: Point SA, Mandate Molefi, Business Results Group, WomEng, The Brand Union, Tourvest, Rohlig-Grindrod, Think Room Consulting, Drake and Scull, PPS, Integrative Enneagram Solutions, Mandate Molefi, Standard Bank, Denel, Coca-Cola Nigeria, Hertex Fabrics

Professional Certified Coach (ICF 2012)
Alternate Dispute Resolution (2012)
Integrative Enneagram Accredited Practitioner - Individuals and Teams (2013)
ORSC@Work (2012)
Newfield Network Europe (2013)
Professional Certificate in Coaching Henley Business School (2013)
Co-Active Coach - Coaches Training Institute (2008)
Organisational Practitioner : Science of Happiness at Work - iOpener Institute (2012)
mBIT Training (2014)
Enneagram for Coaches, Therapists - The Chestnut Group (2018)

Area Of Expertise

Leadership and Executive Coaching

Working Hours

Weekdays 09h00 to 16h00


Microsoft Teams, Zoom

Hourly Rate

GBP 100-150

Share On Social: