Image by Christina @

Juanene Frydman

Executive Coach and Behavioural Architect



Executive Coach and Behavioural Architect

Global, based in South Africa

Juanene Frydman

South Africa


I'm Italian by heritage and South African by birth.

Why do I share this with you? To give you a sense of my passion for life and what I do, and a deep appreciation for cultural diversity, and the importance of shared understanding.
For we are more similar than we are different, it might just take a while to find that sweet spot.

I left my corporate role back in 2004 and have practiced as an executive coach since then - 17 years now!
I have extensive experience and skill working with C-suite clients and high-profile leadership teams as well as Co-founders of start-ups and scale-ups.

I'm known to be tough, direct and challenging in coaching conversations: dealing directly with issues in the pursuit of measurable and real results.
Equally I'm an empathetic listener and act as a partner to my clients.

In January of 2021, I authored a book based on the enneagram titled "#The Stories We Tell: Shift your story shift your sh#t".

My clients include Barclays, McKinsey, Anglo American, Element 6 (UK)


Clients include:
Banking: ABSA Capital, Standard Bank, Citibank, African Bank, Development Bank SA, Barclays Bank and Barclays Africa
Financial: Bayport Financial Services, Botswana Insurance Fund Managers
Mining: Anglo Research, BHP Billiton, AREVA Resources, Debswana Diamond Corporation, De Beers Global Sight-holder Sales, Rand Refinery, Element 6 (UK), Diamond Trading Company Botswana, Namibia Diamond Trading Company, De Beers Group Managed Operations, Petra Diaminds
Education: Wits University, University of Johannesburg, Henley Business School SA, Saheti High School
Other: Point SA, Mandate Molefi, Business Results Group, WomEng, The Brand Union, Tourvest, Rohlig-Grindrod, Think Room Consulting, Drake and Scull, PPS, Integrative Enneagram Solutions, Mandate Molefi, Standard Bank, Denel, Coca-Cola Nigeria, Hertex Fabrics

Professional Certified Coach (ICF 2012)
Alternate Dispute Resolution (2012)
Integrative Enneagram Accredited Practitioner - Individuals and Teams (2013)
ORSC@Work (2012)
Newfield Network Europe (2013)
Professional Certificate in Coaching Henley Business School (2013)
Co-Active Coach - Coaches Training Institute (2008)
Organisational Practitioner : Science of Happiness at Work - iOpener Institute (2012)
mBIT Training (2014)
Enneagram for Coaches, Therapists - The Chestnut Group (2018)

Area Of Expertise

Leadership and Executive Coaching

Working Hours

Weekdays 09h00 to 16h00


Microsoft Teams, Zoom

Hourly Rate

GBP 100-150

Share On Social: